There is an App for that
And the same applies to business. App development has come a long way and has become an integral part of a variety of businesses big or small. Unfortunately, this particular marketing medium still goes untapped more often than not. While some corporations have become aware of the importance and potential of mobile marketing, many are still in the dark. However, app development has helped businesses that utilize it. Here is how it can benefit you as well –
Embrace the Mobile Age
People are dependent on mobile technology more now than ever before. Everything from ordering food to making dinner and ticket reservations can be done with a few taps on a Smartphone. This is because the businesses of today realize that while optimizing websites for mobile does give them a competitive edge it is mobile apps that allow them to connect with their target audience on a more personal level.
Let’s explain this with an example. A pizza joint is looking to grow its customer base. However, they weren’t getting many customers during the day. That was before it decided to launch an app that allowed its customers to order and customize their orders on their Smartphones. In time, the pizzeria started getting more calls for lunch orders during the afternoon. Most of their clients were busy professionals who couldn’t eat out because of busy schedules and chose to order instead.
That is what the owner of The Gentleman’s Barber Michael Rechichi did. He realized that his clients would prefer an easier booking process. This prompted him to create an app that utilized push notifications and mobile booking to draw in customers. The initiative paid off. In fact, the idea worked so well that is clientele grew enough to allow Michael to hire new staff members and expand his business. “We have customers who download the app before they’ve even stepped foot in the shop, and push notifications bring them in,” says Michael.
What is the lesson here? The main purpose of marketing resources such as apps is to bring target audiences value.
Provide a Productive and Fun Mobile Experience
You might be inclined to say no if the word “fun” doesn’t exactly come to mind when you think about your business. However, it is important to keep customer preferences in mind. You can still create an app that features fun social elements that may appeal to your customers even if all your business specializes in are sales. For example, it can have games that allow customers to win fabulous discounts or free gifts.
Will an app benefit my business? Is it worth spending the limited resources I have on an application that might or might not improve my ROI? These are only some of the questions that an owner of a small business asks himself. Remember, the key to app development is to draw people in by providing them with value. Creating apps that have fun elements and using the variety of features that go into app development will make people take notice. Give the prospect some thought before you dismiss the idea.