The Best Apps and Trends of 2015 – An Overview

If recent trends are any indication, it seems like mobile app technologies are here to stay. Some of these are paving the way for great innovations in the future of mobile technologies. Here are some trends in app development that are worth looking into:

   1.React Native by Facebook

The businesses of today need to move their promotional practices towards mobile in order to enhance their presence with end users. This doesn’t come as a surprise since more local users use mobile technologies such as tablets and Smartphones to look for services or products. However, how do businesses deal with enormous frameworks in order to do that?

Facebook’s React Native app solves this dilemma by making it possible for users to break applications down into discreet components. In this way, the view framework makes it easier for users to iterate on their products. In other words, you won’t need to keep an entire framework in mind just to make changes to a part of it.  The app generates data templates and is currently compatible with iOS devices. While Android functionalities have been integrated into the app, it is still at the experimental stage.

  2.Mobile App Development

Businesses are expected to launch products faster now more than ever. However, they are having trouble keeping up with the rise of demand of mobile apps. As a result, businesses are now focusing more on reducing the time between conceptualization to launch. It seems that there will be a rapid growth of app development resources and tools on the market.

  3.Cloud Development

There has been an upsurge in mobile apps this year and it is not showing any signs of stopping. As mobile devices are expected to growing in the coming years, developers are now focusing on the integration and synchronization of apps. This is possible through cloud app development technologies. The purpose will be to make them accessible and functional on multiple devices while retaining the same functionalities.

  4.User Friendly Experiences

Every app developer knows that user friendliness counts for a lot. An app that is easy to use is downloaded more often and has the potential to gain businesses a lot of customers. Needless to say competition, in this regard is bound to go through the proverbial roof.

  5.Location Based Wi-Fi Services

Wi Fi is expected to offer a lot more services than internet access in the future. Data consumption has proven to be a costly endeavor for most businesses due to a splurge of Smartphone users.

Apple has paved the way for offline and online access with iBeacon. Beacon technology is now seen to blur the boundaries between the two which is why it might prove valuable for businesses that specialize in retail and advertising. The tech giant has already integrated the technology in its iOS that can communicate with their iBeacon networks. The term is basically Apple’s technology standard and allows mobile devices that run on Android and iOS devices to react to signals in the physical world.

Can the Small Business Owners Benefit from a Mobile App?

There is an App for that

And the same applies to business. App development has come a long way and has become an integral part of a variety of businesses big or small. Unfortunately, this particular marketing medium still goes untapped more often than not. While some corporations have become aware of the importance and potential of mobile marketing, many are still in the dark. However, app development has helped businesses that utilize it. Here is how it can benefit you as well –

Embrace the Mobile Age

People are dependent on mobile technology more now than ever before. Everything from ordering food to making dinner and ticket reservations can be done with a few taps on a Smartphone. This is because the businesses of today realize that while optimizing websites for mobile does give them a competitive edge it is mobile apps that allow them to connect with their target audience on a more personal level.

Let’s explain this with an example. A pizza joint is looking to grow its customer base. However, they weren’t getting many customers during the day. That was before it decided to launch an app that allowed its customers to order and customize their orders on their Smartphones. In time, the pizzeria started getting more calls for lunch orders during the afternoon. Most of their clients were busy professionals who couldn’t eat out because of busy schedules and chose to order instead.

That is what the owner of The Gentleman’s Barber Michael Rechichi did. He realized that his clients would prefer an easier booking process. This prompted him to create an app that utilized push notifications and mobile booking to draw in customers. The initiative paid off. In fact, the idea worked so well that is clientele grew enough to allow Michael to hire new staff members and expand his business. “We have customers who download the app before they’ve even stepped foot in the shop, and push notifications bring them in,” says Michael.

What is the lesson here? The main purpose of marketing resources such as apps is to bring target audiences value. 

Provide a Productive and Fun Mobile Experience

You might be inclined to say no if the word “fun” doesn’t exactly come to mind when you think about your business. However, it is important to keep customer preferences in mind. You can still create an app that features fun social elements that may appeal to your customers even if all your business specializes in are sales. For example, it can have games that allow customers to win fabulous discounts or free gifts.

Will an app benefit my business? Is it worth spending the limited resources I have on an application that might or might not improve my ROI? These are only some of the questions that an owner of a small business asks himself. Remember, the key to app development is to draw people in by providing them with value. Creating apps that have fun elements and using the variety of features that go into app development will make people take notice. Give the prospect some thought before you dismiss the idea.