One of the most lucrative professions nowadays is creating apps for android and iOS, and if you manage to create a good, or better said popular app, you can build a good reputation for your company. Apps can be classified in the following manner: popular apps (low price, high rate of downloads, almost everyone likes them), Niche Deluxe (high price, low download rate, high quality and created for specific audience), Deluxe popular (high quality, high price, high download rate, and almost impossible to pull off), Failure apps (the majority of apps in the app store, low price, low download rate, doomed to be forgotten and never seen).
Basically, your goal for the first app should be to avoid making a failure app, so it could be a good idea to download a few of them, just to see their major shortcomings. After all, it is far easier to notice mistakes in a bad product, than to find all of the key elements in an app that is harmoniously executed. Here are a few suggestions that can help guide your creative process.
Your minimum viable product (MVP)
This is the very core of every app – if your minimum viable product is boring or not engaging enough, your app will very likely be a failure. Take a look at flappy bird, the game itself is nothing more than a minimum viable product, and yet it was such an amazing success. So you need to ask yourself – what is the purpose of your app? To help or entertain people? Once you have established that, then you need to know the minimum number of features that your app needs to have in order to live up to its task.
Another good example of a successful MVP is Dropbox, since it was simple for them to explain to the masses what their product does and why they should choose it. Basically, it is the main reason why people choose you as their provider. The same thing applies when you construct a website and want to design your landing page. A landing page should clearly communicate to the visitor what it is that you offer, and motivate them to take action, i.e. make a purchase, subscribe and so on.
Plan your app based on the upcoming season or pop culture trends
If you are not certain what you first app should be, then all you need to do is focus on a current or an upcoming topic/trend. So, if summer holidays are around the corner, you can make an app that helps people decide where to spend their summer vacation, or you can create themed lock screens with pictures of exotic and beautiful locations. For fall, you can make an app that is connected to Halloween in some way, helping people with costume ideas or hacks for costume creation etc.
The main idea here is to focus on current topics, because this is what most people will be searching for online, so the possibility of your app being noticed increases if it is related to the latest trend. The sooner you start the better, since IT firms usually rush these apps in order to meet deadlines for a specific date, and a lot of them are poorly executed. If you invest a whole year into this project, you can take the market by storm.
Explore different tactics for going viral
In order to secure popularity, you need to have some sort of strategy, so you can utilize the viral potential of your app. As mentioned in the previous part, you can focus on popular trends, and your app should have some level of utility or incite engagement, but that is not all. You need to implement some sort of reward for users who share your app. Moreover, your app should also reward customers who are frequent users. Clearly, it can be hard to know how to perfectly connect all these features in a natural manner. You should attempt to do so nevertheless – after all, this is what it means to be creative.
Finally, always ask for a second opinion before you proceed with the idea. If people around you are not really hyped about your idea, then maybe you shouldn’t go with it. Remember to have your app tested before the release, and use the feedback as valuable input for your future app creation.