EcmaStack to Attend TechDay 2017 in New York!

EcmaStack will be heading to Pier94 on April 18th for the New York edition of TechDay 2017!

If you have any interest in software development, we are keen to hear from you. Whether you’re a new startup looking to discuss ideas, a comp-sci student stuck on a coding problem, or a businessman interested in our services, be sure to stop by our booth and chat with a member of our skilled team.

As a NY/CT based startup, EcmaStack specializes in the development of customized software for any application. Our team of JavaScript engineers is committed to making the web a better place, by designing high-quality applications and websites. With experience working with startups as well Fortune 500 companies, we take pride in our work, and invest our time wisely to provide you with the service you desire.

If you’re interested in finding out more about EcmaStack and what we can do for you, contact us directly at hello@ecmastack.com, we look forward to seeing you among the 35,000 other attendees of TechDay NY!

How to Save SEO during a Domain Name Change

All webmasters eventually learn that both migrations and redesigns can be a disaster if not correctly handled when it comes to your either already established site or just lunched site for a start-up.  Unluckily, one can stumble into a lot of loopholes during a migration, from dropping URLs, to botched redirection plans, to technical problems. And when that happens, you can lose traffic, rankings, and search equity. To say the least, it’s not pretty!

However, if you consider a simple procedure of changing domain name, you are simply moving from one domain name to another, without a CMS migration or a redesign. People think it is a piece of cake and are unaware of the myriad things that can go wrong. And the more complicated your site is, the more factors you need to worry about. Below are a few steps that are often overlooked during a domain change but if incorporated, can do wonders in saving your SEO:

All Versions of the New Domain Should Be Verified In the Google Search Console

This step is commonly overlooked by most people, albeit being one of the most important steps. Not only is it downright imperative, the more important step is to do this before pulling the trigger on domain name change. It is a good practice to set up a Google search console for each version of the new domain to guarantee that your website flows smoothly, without finding any surprises waiting for you down the road, such as a manual action or important messages from Google. Additionally, GSC can also be used to track the progress of your domain name. You should check both the new and the old domain to check for smooth functioning. In a nutshell, remember to check the non-www, https, non-www, and the www versions of your new domain in the Google Search Console.

Change the Site Address and the Settings for the WordPress Address

If WordPress is being employed to power your website, it is imperative to change the domain name in your wordpress settings as well. It is also important to change all the myriad installs you have running on your website. During a domain name change, WordPress can usually seize up if there are multiple installs running or a complex set up. For this reason, it is prudent to have your website backed up in multiple locations.

ISAPI_Rewrite or Mod_Rewrite Changes

Check to see if you have any redirects setup in your previous domain, such as URLs that no longer exist on your site but now direct to other URLS on your site. For instant, any of your other owned domains that redirect to your previous domain, and so on. If such a situation exists, you need to back up all your current httpd file (if you’re using an older version of ISAPI_Rewrite), or .htaccess file (if you’re using mod_rewrite), and then work to refine those entries, so that they now redirect to your new domain. It never works to send Google and users through pointless redirect chains. Also, there is no room for any redirect loops, since if you have many URLs behaving that way; things can turn a little messy.

Back Up Your Site

If it’s possible, it is a good practice to have your entire site backed up by the hosting provider, including your databases and WordPress install on a daily basis. If you rigorously adopt this habit, you can easily roll your site back to a previous version in the event of a failure, and save yourself a lot of grief and trouble. Furthermore, you can also use WordPress services or/and plug-ins to back up your site. It’s the equivalent of the digital insurance for webmasters and SEOs and well worth the initial investment!

Scaling Your Team

When developing a software or program, you would be familiar with the concept of scaling. The idea is to keep adding elements as and when required, usually when the program starts becoming more complex to handle using the tools you have on hand now. The same concept can be applied to your software development team. Here’s how you can go about it:

  • Start by coming up with your best idea. Yes, this is the right way to go about scaling your team. When you have few people around you, you will be able to think a lot more clearly, and hence now is the best time to brainstorm and come up with the idea that will take you to the top. As they say, too many cooks spoil the broth. When you bring more people on board, you will get a structure and a great system working for you, but the time to think would be long gone.
  • Hiring the right people is more important than hiring the most qualified or experienced people. As mentioned, initially you don’t need much of a structure, but as the team grows, you need to assign goals and roles to each member. This is why every member you bring on should fulfill a role, and not just be a passenger.
  • When bringing new members on board, do it in stages. Initially, 2 to 4 people are fine. In the next stage, bring the total up to 9, max. Then, you can take it up to 15 and that’s where you have to stop. Assigning more than 15 developers to a project can be overwhelming for everyone and many great ideas might get lost in the noise. You have to weather the transition between stages and handle any crisis which emerges.
  • As mentioned, assigning roles is important. Take it a step further by creating different teams which take care of different parts of the project. The idea is to have one group of people focusing on one thing so that they can give it their best shot. This is where you can benefit from specialization.
  • Cohesion and communication is the key to making scaling work. You have to be clear about your plans from the outset and keep everyone in the loop. Only bring on new people if you need and if there are any issues with the progress of the software, inform everyone involved without delay.

These are some tips you can follow to scale your team as your software project moves along. This will ensure the entire process is seamless and that you don’t have to bear any hassle

The Best Apps and Trends of 2015 – An Overview

If recent trends are any indication, it seems like mobile app technologies are here to stay. Some of these are paving the way for great innovations in the future of mobile technologies. Here are some trends in app development that are worth looking into:

   1.React Native by Facebook

The businesses of today need to move their promotional practices towards mobile in order to enhance their presence with end users. This doesn’t come as a surprise since more local users use mobile technologies such as tablets and Smartphones to look for services or products. However, how do businesses deal with enormous frameworks in order to do that?

Facebook’s React Native app solves this dilemma by making it possible for users to break applications down into discreet components. In this way, the view framework makes it easier for users to iterate on their products. In other words, you won’t need to keep an entire framework in mind just to make changes to a part of it.  The app generates data templates and is currently compatible with iOS devices. While Android functionalities have been integrated into the app, it is still at the experimental stage.

  2.Mobile App Development

Businesses are expected to launch products faster now more than ever. However, they are having trouble keeping up with the rise of demand of mobile apps. As a result, businesses are now focusing more on reducing the time between conceptualization to launch. It seems that there will be a rapid growth of app development resources and tools on the market.

  3.Cloud Development

There has been an upsurge in mobile apps this year and it is not showing any signs of stopping. As mobile devices are expected to growing in the coming years, developers are now focusing on the integration and synchronization of apps. This is possible through cloud app development technologies. The purpose will be to make them accessible and functional on multiple devices while retaining the same functionalities.

  4.User Friendly Experiences

Every app developer knows that user friendliness counts for a lot. An app that is easy to use is downloaded more often and has the potential to gain businesses a lot of customers. Needless to say competition, in this regard is bound to go through the proverbial roof.

  5.Location Based Wi-Fi Services

Wi Fi is expected to offer a lot more services than internet access in the future. Data consumption has proven to be a costly endeavor for most businesses due to a splurge of Smartphone users.

Apple has paved the way for offline and online access with iBeacon. Beacon technology is now seen to blur the boundaries between the two which is why it might prove valuable for businesses that specialize in retail and advertising. The tech giant has already integrated the technology in its iOS that can communicate with their iBeacon networks. The term is basically Apple’s technology standard and allows mobile devices that run on Android and iOS devices to react to signals in the physical world.

Can the Small Business Owners Benefit from a Mobile App?

There is an App for that

And the same applies to business. App development has come a long way and has become an integral part of a variety of businesses big or small. Unfortunately, this particular marketing medium still goes untapped more often than not. While some corporations have become aware of the importance and potential of mobile marketing, many are still in the dark. However, app development has helped businesses that utilize it. Here is how it can benefit you as well –

Embrace the Mobile Age

People are dependent on mobile technology more now than ever before. Everything from ordering food to making dinner and ticket reservations can be done with a few taps on a Smartphone. This is because the businesses of today realize that while optimizing websites for mobile does give them a competitive edge it is mobile apps that allow them to connect with their target audience on a more personal level.

Let’s explain this with an example. A pizza joint is looking to grow its customer base. However, they weren’t getting many customers during the day. That was before it decided to launch an app that allowed its customers to order and customize their orders on their Smartphones. In time, the pizzeria started getting more calls for lunch orders during the afternoon. Most of their clients were busy professionals who couldn’t eat out because of busy schedules and chose to order instead.

That is what the owner of The Gentleman’s Barber Michael Rechichi did. He realized that his clients would prefer an easier booking process. This prompted him to create an app that utilized push notifications and mobile booking to draw in customers. The initiative paid off. In fact, the idea worked so well that is clientele grew enough to allow Michael to hire new staff members and expand his business. “We have customers who download the app before they’ve even stepped foot in the shop, and push notifications bring them in,” says Michael.

What is the lesson here? The main purpose of marketing resources such as apps is to bring target audiences value. 

Provide a Productive and Fun Mobile Experience

You might be inclined to say no if the word “fun” doesn’t exactly come to mind when you think about your business. However, it is important to keep customer preferences in mind. You can still create an app that features fun social elements that may appeal to your customers even if all your business specializes in are sales. For example, it can have games that allow customers to win fabulous discounts or free gifts.

Will an app benefit my business? Is it worth spending the limited resources I have on an application that might or might not improve my ROI? These are only some of the questions that an owner of a small business asks himself. Remember, the key to app development is to draw people in by providing them with value. Creating apps that have fun elements and using the variety of features that go into app development will make people take notice. Give the prospect some thought before you dismiss the idea.